Vodafone UK is a provider of telecommunications services in the United Kingdom, and a part of the Vodafone Group, the world's second-largest mobile phone company. As of November 2019, Vodafone UK has 17.8 million subscribers and is the third largest mobile telecommunications network nationally after EE and O2. In October 2017 the network had a complete rebrand and image overhaul with a new 2D logo and slogan, "The future is exciting. Ready?" On 9 September 2017, Vodafone launched their VOXI sim-only plans which offered under-25s unlimited minutes, texts and endless data to social media websites and apps. On 6 November 2019, it was announced that Virgin Mobile would end their 20 year contract with BT and EE moving to and starting to use Vodafone's network from 2021, initially for 5 years until 2026.